# identity.md

## Organization Overview
- **Company Name:** Alaffia
- **Mission:** To handcraft award-winning clean, green skin and hair care with fair trade, Non GMO, and MADE SAFE compliant ingredients from West Africa, supporting community empowerment projects in the region.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Alaffia is committed to fair trade, community empowerment in West Africa, and creating clean, green, natural, Non GMO, and MADE SAFE compliant whole body care products. (See: https://alaffia.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Alaffia operates by handcrafting a suite of safe, natural formulas for whole body care (body, hair, baby, and face) using fair trade ingredients sourced from West Africa, directly linking product sales to community empowerment initiatives.
- **Location(s) and Geographic Presence:** Operations involve sourcing ingredients and supporting community projects in West Africa. Details forthcoming regarding company headquarters.
- **Key Partnerships and Affiliations:** Details forthcoming.